KATE TOKYO
KATE is one of Japan’s most iconic and beloved makeup brands, renowned for its innovative beauty solutions and high-quality products. Since its launch in 1997 by the Kanebo Cosmetics group, Kate has become a go-to brand for makeup enthusiasts seeking cutting-edge formulas that deliver professional results with a modern, chic flair. Known for enhancing natural beauty, the brand excels at creating sleek, bold, and versatile looks, offering everything from flawless skin to dramatic eyes and stunning lips. Kate’s diverse product range makes it the perfect choice for both everyday wear and special occasions.
What sets Kate apart is its commitment to inclusivity, accessibility, and thoughtful design. With high-performance formulas tailored to various skin types, tones, and preferences, the brand offers exceptional quality at accessible price points. Its sleek, minimalist packaging reflects a balance of beauty and practicality. Iconic products like the Kate Designing Eyebrow 3D and Kate Lip Monster showcase the brand’s expertise in crafting tools that empower users to achieve professional-level results with ease. Whether you’re discovering Japanese beauty or are a longtime fan, Kate’s innovative and elegant products are sure to elevate your makeup routine.
1. KATE Lip Monster
Introducing KATE Lip Monster, the award-winning lipstick that’s redefining long-lasting beauty. Crowned with the prestigious @cosme Award and hailed as the Number 1 Best Lipstick in the Cosmetics Hall of Fame, KATE Lip Monster delivers bold, vivid color that stays put all day without compromising comfort.
Utilizing a unique color retention technology*, this lipstick transforms moisture from your lips into a tight-fitting gel film, ensuring vibrant color that lasts without fading. Say goodbye to constant reapplication—KATE Lip Monster offers intense, high-impact color with a moisturizing formula that keeps lips feeling soft and nourished.
Whether you're looking for a striking everyday look or a bold statement for special occasions, KATE Lip Monster's wide range of vivid shades is designed to meet every mood and moment. Its comfortable matte finish glides on smoothly and never dries out lips, making it the go-to lipstick for beauty enthusiasts everywhere.
*Unique color retention technology ensures a long-lasting, vibrant finish that fits like a second skin.
2. KATE Designing Eyebrow 3D
Achieve flawless brows and natural definition with KATE Designing Eyebrow 3D, the award-winning palette that’s become a staple in beauty routines worldwide. Recognized in the @cosme Cosmetics Hall of Fame and a top-ranked product in the powder eyebrow category, this versatile palette is designed to help you create beautifully sculpted, 3D eyebrows and contour your nose with ease.
The compact palette features three gradation shades, allowing you to blend and customize the perfect eyebrow shape to suit your skin tone. Use the darker shades and the diagonally cut, dual-tip brush for precision shaping, while the lighter shade and the soft brush can be used to contour the nose for a naturally defined look.
Loved for its ability to deliver a soft, sculpted finish that stays in place all day, KATE Designing Eyebrow 3D combines powder and wax for effortless blending and a long-lasting effect. Available in five shades, this must-have beauty tool provides everything you need for perfect brows and subtle nose contouring, making it the go-to product for beauty enthusiasts and professionals alike.
3. KATE Super Sharp Liner EX 3.0
Master the art of precision with KATE Super Sharp Liner EX 3.0, the eyeliner that lets you create flawless, defined lines with effortless control. Whether you prefer delicate, thin strokes or bold, dramatic lines, this liner ensures your look stays sharp and smudge-free all day long. With its award-winning formula, it’s the go-to eyeliner for those who demand both precision and durability in their makeup routine.
The secret lies in its Spun Silk Technology Brush, co-developed with the Japanese stationery company Pentel. This innovative, extra-fine, flexible brush tip offers exceptional control, allowing you to draw thin, flawless lines or build intensity for a more striking look. The brush’s nonagonal multi-faced surface improves grip and ensures smooth application, even in the most intricate areas, including the outer corners of the eyes.
Designed to withstand water, sweat, and sebum, the KATE Super Sharp Liner EX 3.0 offers long-lasting wear without fading or smudging. Despite its enduring formula, it removes easily with warm water, leaving no residue behind. Available in three shades, this liner ensures you can achieve the perfect look for any occasion.
CEZANNE
Cezanne is a beloved Japanese makeup brand renowned for delivering high-quality, effective beauty products at an affordable price. Established in 2001, Cezanne quickly gained popularity with its commitment to creating makeup that not only achieves professional results but also features skin-friendly formulas. The brand is particularly known for its minimalist approach to beauty, offering simple yet effective solutions that cater to a variety of skin types and concerns. With a focus on enhancing natural beauty, Cezanne products are perfect for those who prefer subtle, everyday makeup without compromising on performance or quality.
What sets Cezanne apart in the Japanese beauty market is its emphasis on using gentle, safe ingredients. Many of its products are infused with skin-loving elements like moisturizing ingredients and are free from harsh chemicals, making them ideal for sensitive skin. Standout products like the Cezanne Make Keep Base and Cezanne Natural Cheeks N have earned praise for their smooth application, natural finish, and long-lasting wear. Cezanne’s elegant, minimalist packaging reflects its philosophy of simplicity and functionality, offering beauty lovers reliable, high-performing essentials. With a reputation for quality, affordability, and skin-friendly formulations, Cezanne remains a trusted choice for those seeking beautiful, everyday makeup.
1. Cezanne Make Keep Base
Maintain flawless makeup all day with Cezanne Make Keep Base, the ultimate sebum-controlling primer and the Winner of Best Primer 2018 at @cosme. This lightweight, non-sticky formula absorbs excess oil, prevents shine, and keeps your foundation in place from morning to night. Its long-lasting, water-resistant formula also withstands perspiration and greasiness, leaving your skin with a smooth, poreless finish.
Available in three versatile shades to enhance your natural beauty:
Pink : Brightens and tones for a radiant, refreshed look.
Blue : Creates a clear, balanced complexion without looking too pale.
Orange : Perfectly covers dark spots and dullness for a vibrant, even appearance.
With SPF28 PA++ protection, a fragrance-free formulation, and a powder-free finish, Cezanne Make Keep Base is the perfect base for any makeup routine.
2. Cezanne Natural Cheek N
Add a natural, radiant pop of color to your cheeks with Cezanne Natural Cheek N, the Winner of Best Blush 2019 at @cosme. This highly pigmented powder blush delivers a soft, long-lasting finish, available in four beautiful shades to suit every mood, style, and occasion. Crafted with 90% mineral ingredients, it’s both fragrance-free and mineral oil-free, making it gentle on the skin. The formula is sweat- and water-resistant, ensuring all-day wear without fading.
Housed in a compact, travel-friendly case and accompanied by a handy blush brush, Cezanne Natural Cheek N is perfect for quick, on-the-go touch-ups. The formula easily washes off with a facial cleanser, providing a hassle-free experience. Whether you're at home or out and about, this blush brings effortless charm and natural beauty to your makeup routine.
3. Cezanne Pearl Glow Highlight
Illuminate your complexion with Cezanne Pearl Glow Highlight, the @cosme Best Cosmetics Award 2020 Best Highlighter/Shading 1st Place winner. Released in autumn 2018, this powder highlighter features high-intensity champagne beige pearl pigments that brighten the skin, delivering a radiant, glowing shimmer. Enriched with moisturizing ingredients like Hyaluronic acid, it ensures your skin stays hydrated and smooth throughout the day.
This versatile product can also be used as an eyeshadow base or fixing powder, offering multiple uses in one compact. The high-brightness pearls create a luminous, wet-look finish that adheres closely to the skin, filling in any unevenness for a flawless, glowing appearance that lasts for hours. Cezanne Pearl Glow Highlight is free from fragrance, mineral oil, tar-based pigments, and alcohol, making it gentle on the skin while keeping it moisturized all day long.
HEROINE MAKE
Heroine Make is a beloved Japanese makeup brand renowned for its bold, high-performance products that help you achieve "perfectly beautiful self at any time," just like the heroine of a girl manga. Launched in 2005 by Kose, the brand quickly became a cult favorite for creating makeup that withstands the challenges of long wear, humidity, and even tears. Heroine Make is the ultimate durable makeup line, offering intense color payoff, all-day durability, and a flawless finish—perfect for busy women or anyone seeking makeup that holds up in Japan’s hot, humid summers.
The brand is most famous for its mascara and eyeliner , with iconic products like the Heroine Make Long Up Mascara Super Waterproof and Make Smooth Liquid Eyeliner Superkeep. These award-winning formulas create voluminous, defined lashes and precise, smudge-proof lines that last for hours. Heroine Make’s innovative, sweat- and tear-resistant formulas make it the go-to choice for dramatic, long-lasting looks.
The brand's playful, vintage-inspired packaging, featuring Himeko—the princess of beauty—adds a charming touch to each product, elevating both functionality and style. Whether you’re looking for mascara that keeps your lashes lifted all day or eyeliners that stay intact through sweat and tears, HeroineMake is the definitive edition of endurance makeup, ensuring you can look like the perfect heroine anytime, anywhere.
1. Heroine Make Smooth Liquid Eyeliner Super Keep
Heroine Make Smooth Liquid Eyeliner Super Keep is the No.1 Popular Smudge-Proof Liquid Eyeliner that remains flawless even after tears and rubbing. This ultra-long-lasting eyeliner provides vibrant, long-lasting color that won't blur, ensuring your look stays intact from morning to night. Whether you're facing a busy day or dealing with the elements, this eyeliner will keep your eyes defined and beautiful without fading or smudging.
Featuring a new, super waterproof formula with Super-Keep Polymer, it offers exceptional resistance to tears, perspiration, water, and oils. This makes it the perfect choice for those seeking a durable, smudge-proof eyeliner that can withstand whatever comes your way. The eyeliner’s ultra-fine brush tip (only 0.1 mm wide) allows for smooth, precise strokes, making it easy to create defined lash lines and perfect winged flicks with ease.
Despite its strong water resistance, Heroine Make Smooth Liquid Eyeliner Super Keep is easy to remove, simply washing off with warm water. No need for harsh makeup removers, though facial cleansers can be used for tougher, harder-to-remove lines. In addition to its impressive performance, the eyeliner is enriched with Hyaluronic Acid, Collagen, Rosehip Extract, and Panthenol, providing nourishment and hydration to your delicate eye area while you wear it.
2. Heroine Make Long Up Mascara Super Waterproof
Heroine Make Long Up Mascara Super Waterproof is a standout product, earning @cosme Best Cosmetics Awards 2021 Best Mascara 3rd Place for its exceptional performance. This mascara offers beautiful lash length and unbeatable waterproof protection, making it a must-have for anyone seeking long-lasting volume and definition.
The mascara features 5mm Long EX Fibers that effortlessly entangle with your lashes, adding incredible length with every coat. These fibers create beautifully separated lashes, giving you a dramatic, yet natural look. In addition, Curl-Locking ingredients and Memory-Shape Polymer work together to ensure your lashes stay curled upward throughout the day, providing lasting lift and volume without the need for touch-ups.
Its ultra-strong waterproof formula provides exceptional resistance against tears, sweat, water, oils, and abrasions, keeping your lashes intact and preventing smudging no matter what the day brings. Whether you're facing humidity or an emotional moment, this mascara won’t budge.
What sets Heroine Make Long Up Mascara Super Waterproof apart is its nourishing formula, which includes six kinds of eyelash serum ingredients — Camellia Oil, Royal Jelly Extract, Argan Oil, Wild Rose Oil, Panax Ginseng Root Extract, and Almond Oil—to protect and treat your lashes while you wear it. This added care ensures that your lashes stay healthy and conditioned, even with extended wear.
3. Heroine Make SP Stage Three Volume & Curl Mascara Advanced Film
Heroine Make SP Stage Three Volume & Curl Mascara Advanced Film is a film-type mascara designed with exceptional smudge-proof technology to keep your lashes looking flawless all day long. Its unique formula provides superior water and oil resistance, ensuring that your mascara stays in place without smudging or flaking. Despite its long-lasting wear, it washes off effortlessly with warm water and gentle facial foam, making removal a breeze.
The mascara’s new film-type formula offers superior waterproof protection, making it effective against tears, sweat, and humidity while being easy to remove with regular facial soap. This advanced formula allows the mascara to last for hours without smudging, so you can go about your day with confidence.
With "Moment Lock" ingredients and Memory-Shape Polymer, the mascara ensures all-day curl locking, keeping your lashes beautifully lifted and curled throughout the day. Its super thickening and volumizing effect is achieved through the use of Volume Separate Powder, which enhances lash volume and definition, giving you fuller, thicker lashes with every coat.
Additionally, Heroine Make SP Stage Three Volume & Curl Mascara Advanced Film is enriched with eyelash essence ingredients, including Camellia Oil, Royal Jelly Extract, Argan Oil, and Wild Rose Oil to nourish and protect your lashes while you wear it. These nourishing ingredients help maintain the health of your lashes, ensuring they stay conditioned and strong.
CANMAKE
CANMAKE is a beloved Tokyo-based cosmetics brand that invites you to "Find Your KAWAII!" With its fun, feminine, and cute packaging, CANMAKE is all about celebrating the joy of discovering new beauty products that help express the best version of yourself. Whether you're looking for your first makeup, on-trend essentials, or products that enhance your mood, CANMAKE makes it easy to bring out your inner charm and confidence.
The brand's playful and vibrant aesthetic embodies the spirit of girly, pop, and shiny beauty, offering a wide range of makeup that adds a touch of sparkle to your life. From foundations to highlighters, concealers, powders, and primers, CANMAKE’s collection provides everything you need to create a flawless base, while also helping you express your individuality.
CANMAKE’s concept goes beyond just makeup – it’s about creating the perfect, personalized look for every occasion, allowing you to Find Your KAWAII and make every day a perfect day. Whether you're new to makeup or a seasoned beauty lover, CANMAKE's products help reveal the real you with an exciting and colorful twist.
1. Canmake Cream Cheek
CANMAKE Cream Cheek is a beloved and award-winning product that brings a healthy, radiant flush to your cheeks with its unique creamy gel texture. This highly popular blush has earned its place in the Hall of Fame at @cosme and remains one of Japan's most adored makeup items. With its vibrant, pigmented formula, Canmake Cream Cheek effortlessly enhances your complexion, giving you a fresh, dewy look that exudes happiness from deep within the skin.
Its innovative gel-type formulation melts into the skin, blending seamlessly for a natural, radiant finish. Enriched with emollients like vegetable-derived squalene and amino acid-based ingredients, it protects your skin from dryness while ensuring the blush adheres beautifully to your skin for long-lasting wear. Whether applied over powder or liquid foundation, this versatile blush works flawlessly with all base makeup types, giving you a smooth and sheer finish every time.
The cream blush is easy to apply with just your fingers, providing you with customizable intensity – from a light, natural flush to a bolder, more vibrant look by layering more product. The inclusion of high-intensity pearl particles offers a soft, glowing sheen, leaving your skin with a fresh, wet-look glow that lasts for hours. Plus, with its compact packaging, you can take it on the go and easily touch up throughout the day without worrying about patchiness.
Available in 10 different shades, Canmake Cream Cheek not only enhances your cheeks but can also double as a lip tint for added versatility. This multi-functional, long-lasting blush is a staple in many beauty routines, providing an effortlessly beautiful, radiant complexion.
2. Canmake Marshmallow Finish Powder
CANMAKE Marshmallow Finish Powder is the ultimate solution for achieving soft, smooth, and matte skin with a natural finish. This award-winning powder creates a flawless, marshmallow-like complexion, effectively covering pores and uneven skin tone without the heavy feeling of thick makeup. It offers a light, silky texture that feels comfortable on the skin and helps control shine throughout the day by absorbing excess sebum. With its ability to provide a soft, matte finish, this powder is perfect for those seeking a fresh and smooth appearance.
Formulated with 71% mineral ingredients, CANMAKE Marshmallow Finish Powder is gentle on the skin, making it suitable for sensitive skin types. It also includes beauty serum ingredients that nourish and protect the skin, ensuring a smooth and hydrated feel. Additionally, this powder contains SPF50/PA+++ for sun protection, shielding your skin from harmful UV rays while you wear it. The compact, travel-friendly packaging makes it easy to take on the go, and refill options provide a cost-effective way to keep your skin looking flawless.
Fragrance-free and alcohol-free, this powder is ideal for those with sensitive skin and offers a soft, natural finish that lasts all day. Whether used as a foundation or finishing powder, it delivers a smooth, matte texture with a soft glow, ensuring you achieve that coveted marshmallow-soft look.
3. Canmake Glow Fleur Cheeks
CANMAKE Glow Fleur Cheeks is a powder blush that delivers an extraordinary blend of translucence, luster, and a natural, glowing finish. With a unique powder formulation, it provides the staying power and luminous effect of a cream blush while maintaining the ease of application that comes with a powder. The blush blends seamlessly into the skin, creating a soft, natural flush with a glowing, healthy appearance. Its special "burnishing glow powder" is carefully designed to deliver the perfect luster, giving your cheeks a radiant, almost dewy look.
This blush is formulated with high-quality pearl particles that add a beautiful, soft-focus effect, blurring imperfections and giving your skin a poreless appearance. The translucent finish is achieved without looking powdery, and it feels light and comfortable on the skin. To ensure long-lasting wear, CANMAKE Glow Fleur Cheeks contains sebum-absorbing powder to prevent makeup from running and keep it in place for hours. Enriched with skin-friendly moisturizers like collagen, hyaluronic acid, and various plant and fruit extracts, this blush not only enhances your look but also cares for your skin.
The blush comes in a palette of five shades, making it easy to customize your look by blending different colors to match your makeup or skin tone. It’s available in seven shades, offering a variety of options to suit different preferences. The portable brush included in the packaging makes it easy to apply on the go, ensuring you can quickly achieve a fresh, radiant glow anytime. With its high pigmentation, smooth texture, and natural finish, CANMAKE Glow Fleur Cheeks is the perfect way to add a healthy, luminous flush to your complexion.
BROWLASH EX
Browlash EX is a cutting-edge Japanese makeup brand known for its innovative and high-performance beauty products, specializing in 24-hour durability. With a focus on waterproof formulations, Browlash EX ensures your makeup stays flawless throughout the day, no matter the challenges life throws your way. From sweat and water to sebum and rubbing, the brand's products are designed to withstand the rigors of daily life, keeping your makeup intact from morning to night.
The 24h durability type lineup includes a range of products that have passed rigorous durability tests, offering smudge-proof, long-lasting wear. Whether you’re heading to work, hitting the gym, or facing a busy day, Browlash EX products deliver professional results without the need for constant touch-ups.
One of their standout offerings is the Indelible 2-Way Eyebrow , a versatile and time-saving eyebrow makeup tool that allows you to choose between pencil, liquid, or powder applications for a perfectly defined look. With Browlash EX, you can trust that your beauty essentials will stay put and deliver impeccable results all day long, no matter your routine.
1. Bcl BROWLASH EX Ultra Skinny Pencil Brow
Browlash EX Ultra Skinny Pencil Brow is an award-winning eyebrow pencil that offers precision and durability for flawless brows that last all day. Named @cosme magazine's 2022 Second Place Waterproof Brow Pencil , this ultra-fine 0.9mm pencil allows you to create delicate, realistic eyebrows with ease, even in the most demanding conditions.
Thanks to its super-fine tip, Browlash EX Ultra Skinny Pencil Brow lets you draw fine, hair-like strokes for a natural-looking finish, perfect for filling in sparse areas or defining the ends of your brows. The slim micro brush that comes with the pencil further helps blend the pencil strokes seamlessly, ensuring a soft and natural result that mimics real eyebrow hairs.
Designed to withstand sweat, water, and sebum, this waterproof pencil stays put for up to 24 hours, keeping your brows in place throughout the day, no matter the weather or your activities. The durability of this pencil has been rigorously tested and is proven to last all day without smudging or fading, providing long-lasting beauty.
Additionally, the pencil contains panthenol, a moisturizing ingredient that helps keep your brows nourished while you wear it. Browlash EX Ultra Skinny Pencil Brow is available in four versatile shades to match various hair colors:
Grayish Brown : Ideal for dark brown to black hair
Natural Brown : Perfect for brown hair with ash tones
Brown : A great choice for brown hair with minimal red tones
Warm Brown : Suited for reddish-brown hair
With its fine tip, natural blending capabilities, and all-day durability, Browlash EX Ultra Skinny Pencil Brow is the perfect tool for anyone looking to define and perfect their brows with a realistic, long-lasting finish.
2. Bcl BROWLASH EX Brow Coating R
Browlash EX Brow Coating R is a transparent, ultra-durable eyebrow coat designed to keep your eyebrow makeup in place all day long, even in challenging conditions. This long-selling product has become a massive hit thanks to its exceptional waterproof properties, which protect your brows from sweat, water, sebum, and rubbing. Whether you're heading to the gym, the beach, or a busy day at work, this eyebrow coating ensures your makeup stays intact.
With a quick-drying formula, Browlash EX Brow Coating R applies easily and dries quickly, leaving behind a natural, matte finish without any shine or stickiness. It provides a transparent coat that enhances the longevity of your eyebrow makeup, ensuring it won't fade or smudge. This coating is resistant to rubbing, making it ideal for those who need their brows to stay in place despite physical activity or environmental factors.
The product also features sebum-resistant powder, which absorbs excess oil and prevents eyebrow makeup from sliding off. This ensures that your brows stay looking fresh and defined throughout the day. Moreover, Browlash EX Brow Coating R is enriched with nine types of beauty serum ingredients, including chamomile flower extract, ginkgo leaf extract, and hyaluronic acid, to care for your eyebrows while keeping them looking flawless.
Finding the ideal Japanese makeup products for your skin and style can elevate your beauty game. Explore the leading brands on TODOKU Japan and experience the remarkable difference of Japanese cosmetics.
