Japan is home to some of the most innovative and effective Japanese skincare brands in the world. While global beauty giants like Shiseido and SK-II often take the spotlight, there are plenty of hidden gems in the Japanese skincare industry that deserve attention. In this article, we’ll introduce five underrated Japanese skincare brands and their best products that are quietly making waves among skincare enthusiasts. From soothing serums to nourishing moisturizers, these brands offer a variety of Japanese skincare solutions for every need.
Jump to: BCL Kansosan | Himecoto | 50 Megumi | Keshimin | Unlabel
1. BCL Kansosan
Kansosan, a Japanese skincare brand under BCL, is known for its focus on providing hydration and protection, especially during challenging environmental conditions like dry winters or mask-wearing. Their products are designed to offer long-lasting moisture, making them a popular choice for skin protection and enhanced hydration.
This skincare brand also offers other products like a moisturizing primer and powder, both of which focus on keeping skin hydrated while controlling shine and protecting against environmental stressors. Kansosan's gentle formulations are free from parabens, synthetic colors, alcohol, and silicones, making it suitable for sensitive skin types.
If you're looking for skincare products that hydrate and protect, while creating a great base for makeup, Kansosan's lineup is definitely worth exploring!
Kansosan Moisturizing Skin Care Balm
Kansosan Moisturizing Skincare Balm forms a thin, moisture-locking barrier that melts at body temperature, adhering closely to the skin for all-day hydration and protection against dryness and flaking. Enriched with Vaseline, niacinamide, amino acids (Aspartic Acid, Alanine, Glutamic Acid), and ceramides (AP, AG, EOP, NG, NP), it deeply nourishes the skin while improving texture and moisture retention. The balm provides a glossy, radiant finish, keeping skin plump and hydrated without feeling heavy. Its gentle, non-irritating formula is free from soap, petroleum-based surfactants, parabens, tar dyes, alcohol, and synthetic fragrances, making it suitable for daily use, even over makeup. With SPF30 PA+++, it also protects against UV damage while ensuring smooth, healthy-looking skin throughout the day.
Kansosan Moisturizing Power Skin Care Base
The BCL Kansosan Skincare Moisture Base Cover is a game-changer in the world of skincare primers. This product goes beyond just creating a smooth canvas for makeup; it provides deep hydration and enhances your skin’s natural moisture barrier. With a blend of Japanese skincare ingredients, including rice extract and green tea, this base not only helps to moisturize but also gives your skin a radiant, healthy glow. Its lightweight, breathable texture ensures that your makeup stays flawless throughout the day, while your skin is protected and nourished. Perfect for anyone looking to hydrate, even out their complexion, and create a flawless base for makeup application.
2. Himecoto
Himecoto is a Japanese skincare brand that understands the secret concerns many women have but feel they cannot discuss openly. Inspired by the story of "The Princess’s Secret," Himecoto reflects the journey of a princess who, despite having insecurities about her body, secretly took care of herself and transformed into a radiant, beautiful princess without ever revealing her secret. With this philosophy, this skincare brand empowers women to privately care for delicate areas such as the face, bust, lips, fingers, and other intimate spots. Himecoto’s products offer gentle, effective solutions that allow women to embrace their beauty in secret, helping them feel confident and radiant in their own skin.
Himecoto Shirowaki Hime Night Pack
The Himecoto Shirowaki Hime Night Pack is a powerful underarm skincare treatment that works overnight to whiten and hydrate your skin. Designed to target dark underarms caused by shaving, friction, ingrown hairs, and clogged pores, this non-sticky, smooth-textured night pack helps suppress melanin production and prevents dark spots. It contains key skincare ingredients like placenta extract to brighten, dipotassium glycyrrhizinate to soothe irritation, and 10 types of beauty ingredients to moisturize and soften the skin. With a refreshing lavender and bergamot scent, this product provides intensive care while you sleep, leaving you with smoother, brighter, and healthier underarms.
Himecoto Bikini Hime
The Himecoto Bikini Hime is a gentle foaming skincare scrub designed to effectively cleanse and brighten the delicate V-line area. Its smooth, cream-like texture is gentle on the skin while the unique adsorption powder (kaolin and sodium bicarbonate) gently exfoliates and removes darkened dead skin cells, leaving your skin refreshed and glowing. The Mannan scrub captures dirt and impurities, while the inclusion of super hyaluronic acid provides deep hydration, ensuring your skin remains moisturized and soft. Ideal for use in the bath, this skincare scrub helps remove dullness and dark spots, leaving your bikini area looking smooth, radiant, and healthy.
3. 50 Megumi
50 Megumi is a Japanese skincare brand developed by Rohto Pharmaceutical Co., Ltd., focusing on the unique skincare needs of women in their 50s and beyond. Recognizing that skin undergoes significant changes during this life stage, 50 Megumi offers products formulated to address concerns such as dryness, loss of elasticity, and uneven skin tone. The brand's philosophy centers on providing gentle yet effective skincare solutions that support and enhance the natural beauty of mature skin. By combining advanced dermatological research with carefully selected ingredients, 50 Megumi aims to empower women to embrace their age gracefully, promoting confidence and well-being through thoughtful skincare.
50 Megumi Rohto Aging Care Youjun Essence Premium
The 50 Megumi Rohto Aging Care Youjun Essence Premium is a luxurious all-in-one skincare solution designed to address the unique needs of mature skin. This versatile product combines the functions of a toner, emulsion, serum, cream, and mask, streamlining your skincare routine with a single application.
Formulated with 50 types of nourishing ingredients, including royal jelly extract, ginseng extract, and aloe extract, it provides deep hydration and revitalization. The inclusion of three types of collagen and two types of hyaluronic acid enhances skin elasticity and moisture retention, promoting a firmer and more youthful appearance.
A key active ingredient, niacinamide, effectively targets fine lines and wrinkles by stimulating collagen production and suppressing melanin formation, thereby preventing age spots and freckles.
Designed for ease of use, this skincare features a convenient pump dispenser that delivers the perfect amount with each press, ensuring a smooth and efficient application.
50 Megumi Rohto Wrinkle Cream
The 50 Megumi Rohto Wrinkle Cream is a powerful anti-aging cream designed to target fine lines and wrinkles. Packed with niacinamide, it boosts collagen production to improve skin elasticity and reduce the appearance of wrinkles. The cream is enriched with 50 nourishing ingredients like collagen, royal jelly extract, and hyaluronic acid to deeply hydrate, soothe, and firm the skin. Its smooth, gel-like texture absorbs easily, leaving the skin moisturized without feeling greasy. With regular use, this cream helps to smooth and rejuvenate the skin, making it look firmer, plumper, and more youthful.
4. Keshimin
Keshimin is a skincare brand dedicated to helping individuals achieve clear, blemish-free skin. Understanding that even the smallest blemishes can impact confidence and overall facial appearance, Keshimin was developed with the goal of providing a specialized solution for blemish prevention.
Designed for those who worry about dark spots and freckles, Keshimin’s advanced anti-blemish formula works to suppress melanin production, preventing the formation of unwanted discoloration. By focusing on targeted care, the brand empowers users to look in the mirror with confidence and a smile.
As a brand that specializes in blemish prevention, Keshimin offers a full-scale skincare approach that promotes radiant, even-toned skin. Through continuous innovation and a commitment to effective skincare, Keshimin helps individuals embrace a future with clearer, brighter skin.
Kobayashi Keshimin Cream EX
Kobayashi Keshimin Cream EX is a powerful anti-blemish treatment designed to target deep and persistent dark spots while preventing future discoloration. Formulated with Vitamin C derivative (L-ascorbic acid 2-glucoside) and Arbutin , it works to suppress melanin production , break down the root causes of blemishes, and promote clear, even-toned skin . Enriched with the V White C Complex (Prune enzyme hydrolysate, Magnolia obtusifolia extract, and Sage extract), this cream provides intensive hydration and skin-conditioning benefits for a smooth and radiant complexion. By addressing melanin formation at its source, Keshimin Cream EX helps prevent dark spots and freckles while deeply nourishing the skin, making it ideal for targeted use on trouble areas to achieve a brighter, healthier-looking complexion .
5. Unlabel
In today’s fast-paced world, skin is constantly exposed to harsh environmental stressors such as dryness, UV rays, pollution, stress, and even blue light , leading to increasing skin concerns year after year. Unlabel is a skincare brand that was created to combat these modern challenges, offering effective, gentle, and protective skincare designed for those who demand more from their daily routine. With a commitment to nourishing and strengthening the skin’s natural barrier, Unlabel delivers high-performance skincare solutions that help restore balance, hydration, and resilience against external aggressors. Developed for modern individuals navigating a constantly changing environment, Unlabel is dedicated to preserving healthy, radiant skin effortlessly and effectively.
Unlabel Lab V Essence Premium 50ml
Unlabel Lab V Essence Premium is a high-performance vitamin C serum designed to target pores, dullness, and fine lines caused by dryness. Formulated with ultra-high pressure processed vitamin C derivative (100MPa), equivalent to the pressure at a depth of 10,000 meters, it allows deep penetration into the skin’s stratum corneum, delivering intensive nourishment for firmer, more elastic skin with visibly refined pores. The Timeless VC formula provides multi-angle skincare benefits , helping to improve skin clarity and texture over time. Its rich, thick texture absorbs densely, leaving skin hydrated, smooth, and glowing. Free from synthetic fragrances, synthetic colorants, talc, parabens, silicone, and alcohol, this serum offers gentle yet effective skincare suitable for all skin types.
Unlabel Lab NA Spot Cream 20g
Unlabel Labo NA Spot Cream is a high-performance eye treatment formulated with ultra-high pressure processed niacinamide to target dark spots, fine lines, and wrinkles around the delicate eye area. Utilizing pressure equivalent to 10,000 meters underwater, this advanced formula allows deep penetration into the stratum corneum, helping to suppress melanin production, prevent blemishes and freckles, and visibly improve wrinkles. Enhanced with retinol and niacinamide, this specialized cream provides a dual-action approach to brightening and anti-aging, leaving the skin around the eyes smoother, firmer, and more radiant. The formula is fragrance-free, synthetic colorant-free, sulfate-free, paraben-free, silicone-free, and alcohol-free, making it gentle yet effective for all skin types.
Discovering underrated Japanese skincare brands opens the door to innovative, high-quality products that can transform your skincare routine. Explore and shop these hidden gems at TODOKU Japan, where you can find authentic Japanese skincare delivered straight to your doorstep!
