Hair Recipe is a Japanese haircare brand developed by P&G Japan, launched in 2014. The brand is inspired by the concept of "treating hair with the same care as food," focusing on nourishing hair with natural ingredients. Hair Recipe products are formulated with food-inspired ingredients like honey, apricot, and kiwi, aiming to provide a sensory experience while addressing various hair concerns. The brand emphasizes the use of gentle formulas, free from silicones, parabens, and mineral oils, catering to those seeking a more natural approach to haircare.