Kao's sunscreen brand ""ALLIE"", which represents Japan, has adopted the concept of ""Think Sustainability, Be Beautiful"" with the hope that the world will continue to be beautiful as well as the person himself.

The ""Beach Friendly Formula"" is designed to take into consideration the regulations of some countries, regions, and beaches, and the packaging uses environmentally friendly materials. Allie provides new value of ""thinking of the world and continuing beauty"".

The flagship product ""ALLIE Extra UV Gel"" combines a light feel with high UV protection. It spreads smoothly without putting a burden on the skin, and is characterized by a formula that is resistant to sweat, water, and friction. In addition, it contains serum ingredients, which protect the skin from UV rays while achieving a transparent finish that keeps it moisturized.

The recommended point of ALLIE is that it combines strong UV protection with a comfortable feel. It has a formula that is resistant to friction that other brands do not have, a texture that does not cast white, and the convenience of being able to use it over makeup.