Arau. is a beloved Japanese brand known for its additive-free, plant-based formulas that are gentle on the skin and safe for the whole family. Made by Saraya Co., Ltd., arau. products are crafted without synthetic surfactants, artificial fragrances, or preservatives, using natural soap ingredients and herbal extracts like lavender and shiso to deliver effective yet mild cleansing. Ideal for sensitive skin and eco-conscious consumers, arau. offers a wide range of daily care items—from body wash and hand soap to laundry detergents—designed to support a clean and healthy lifestyle. Now available through the Todoku Japan World Item Collection, arau. brings the goodness of Japanese natural care to homes around the world.