Curel is a skincare brand created for people who suffer from dry, sensitive skin. We have listened to the voices of people who suffer from dryness and rough skin and have been conducting our own skin science research. As a result, we focused on the lack of "ceramide" as the cause of dry, sensitive skin.

In 1987, we developed "ceramide functional ingredients" and launched the Curel skincare series in 1999. This series, which took 12 years to develop, is committed to protecting "ceramide" consistently from cleansing to moisturizing, and supports the barrier function that protects the skin from external stimuli. With a wide lineup from the face to the body and scalp, it is gentle and comfortable to use for babies and adults.