Since its launch in 1991, PROQUALITE has grown into a hair care brand for people who suffer from curly hair, based on the opinions of 1,000 hairdressers. Specializing in hair problems such as wavy hair, frizz, and stiffness, PROQUALITE helps to moisturize and manage hair that tends to frizz due to humidity and dryness. PROQUALITE makes styling easy every morning, helping you start your day feeling light and refreshed. PROQUALITE has been dealing with curly hair for over 30 years, giving you the freedom to enjoy your next hairstyle and hair color to the fullest. PROQUALITE items carefully selected by TODOKU Japan are sure to make your daily care more fun and comfortable. Take this opportunity to try out our hair care products that are easy to use and high quality, unique to Japanese products.